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Specialties Primary Care

For primary care physicians launching independent practices.

Family medicine, internal medicine, and general primary care launches — solo, group, DPC, or hybrid.

What changes for primary care

The blueprint applies. The details shift.

Primary care economics depend on volume more than any other specialty. Payer mix, panel size, and operational efficiency drive whether the math works. The model choice (fee-for-service vs. DPC vs. concierge vs. hybrid) is one of the biggest Phase 01 decisions in this specialty.

Phase-by-phase shifts.

Phase 01 · Is This Right for Me?

Model choice matters most here. DPC, concierge, and traditional FFS have fundamentally different economics. Pick deliberately.

See the full Phase 01 guide →
Phase 02 · Business Planning

Build the pro forma around realistic panel size for your model. FFS primary care typically needs 1,500–2,500 active patients per physician to be sustainable.

See the full Phase 02 guide →
Phase 04 · Credentialing & Enrollment

Commercial credentialing typically with 8–12 payers for FFS. DPC practices skip most of this entirely.

See the full Phase 04 guide →
Phase 06 · Launch & Marketing

Local SEO is critical for FFS primary care — most patients find PCPs via 'doctor near me' searches.

See the full Phase 06 guide →
Ready to start?

Talk to the team before you pour the foundation wrong.

One free consultation. Real answers. We'll tell you whether you need us — and if you don't, we'll tell you what to do anyway.

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